Amazon PPC software
Amazon PPC software for Indian sellers, with nothing changed behind your back
SellerZero manages Sponsored Products, Sponsored Brands and Sponsored Display campaigns for Amazon.in sellers. Rules find wasted spend and winning search terms; every change is shown as a preview, approved, applied and logged. It's free during beta.
Last updated 6 November 2026
What SellerZero does for your ads
- All campaigns, ad groups, keywords, targets and product ads with daily history kept beyond Amazon's 95-day window
- Search-term mining: promote converting terms, add wasteful ones as negatives
- Bulk edits for bids, budgets and states with a preview before anything is sent
- Campaign builder for new launches with sensible starting bids
- Bid, budget and negative-keyword rules with look-back windows and minimum data guards
- Dayparting schedules by hour and weekday
The approval-first automation model
Approval-first automation means software may prepare any change to your ads, but a person decides which kinds of change it may apply alone. SellerZero gives every rule one of four levels.
- Level 1
Report
SellerZero shows numbers and flags problems. Nothing is changed.
Use it for: Your first week, while you check the numbers match your own reports.
- Level 2
Suggest
Rules prepare changes — old and new value side by side — and wait.
Use it for: New rules always start here. You see what a rule would do before trusting it.
- Level 3
Approve
You or a teammate with the right role approves; the change is applied and logged.
Use it for: Most bid and budget changes for most sellers.
- Level 4
Auto
The rule applies changes itself, inside limits you set (for example ±20% per day, max bid ₹25).
Use it for: Proven, low-risk rules such as pausing ads on out-of-stock products.
Rules that come ready to use
Each preset is an ordinary rule you can edit. All start in Suggest mode.
| Preset | What it does | Runs |
|---|---|---|
| Harvest winners | Search terms with 2+ orders and ACOS below target → added as exact match; negated in the source campaign | Daily |
| Cut waste | Keywords or targets spending more than 2 × target cost per order with 0 orders → paused or negated | Daily |
| Bid to target ACOS | Moves bids toward your target ACOS, at most ±20% a day, only after 10+ clicks | Daily |
| Defend brand | Keeps branded terms at the top of search with a cost-per-click cap | Daily |
| Scale winners | Raises budget 20% when a campaign runs out by 3 pm and ACOS is below target | Hourly check |
| Out-of-stock pause | Pauses ads for products with no stock; resumes them when stock returns | Hourly |
Built for Amazon.in
Rupees and IST
Sale events
Stock-aware ads
Who should not use SellerZero
- You want an agency to run your account for you — SellerZero is self-serve software.
- You need Flipkart, Blinkit or Zepto ads today — SellerZero covers Amazon marketplaces only.
- You buy display ads through a demand-side platform (DSP) — that isn't supported.
Frequently asked questions
- What is Amazon PPC software?
- Amazon PPC software manages pay-per-click advertising on Amazon — Sponsored Products, Sponsored Brands and Sponsored Display. It pulls performance data from the Amazon Ads API, recommends or applies bid, budget and keyword changes, and reports results such as ACOS, TACOS and ROAS.
- Does SellerZero work with Amazon.in?
- Yes. SellerZero is built for Amazon.in first: amounts in rupees with Indian number formatting (₹1,47,400), dates in Indian Standard Time, and rules that account for sale events such as the Great Indian Festival.
- Will SellerZero change my campaigns without asking?
- Only if you allow it. Every change is prepared as a preview. New rules start in Suggest mode, and you choose which rules may run in Auto mode and within which limits. Every applied change is logged and can be undone in one click.
- How is SellerZero priced?
- SellerZero is free during the beta, with every feature and no card required. Paid plans will be announced at least 30 days before any charge applies. SellerZero does not charge a percentage of your ad spend during the beta.
- What does SellerZero need access to?
- Read and manage access to your advertising account (through the Amazon Ads API) and your seller account (through the Selling Partner API), granted on Amazon's own authorisation screens. SellerZero does not request access to buyers' personal details.
- Who should not use SellerZero?
- Sellers who want a fully managed agency service, sellers who need Flipkart or quick-commerce ads today, and large enterprises that need demand-side platform (DSP) buying. SellerZero is self-serve software for Amazon marketplaces.
Related: break-even ACOS for Amazon.in · Amazon advertising glossary · all features
Free while we're in beta
Every feature, every store, no card needed. Connect your seller and ads accounts in a few minutes.