Use case
Launch new products on Amazon with a full campaign structure
A new Amazon product launches best with an auto campaign for discovery, exact and phrase campaigns for proven keywords, product targeting, and negatives so campaigns don't compete. SellerZero's launcher builds that structure from a template, checks stock and Buy Box first, and launches it as one approved change.
Last updated 6 November 2026
The problem
Launch campaigns are usually built by hand, inconsistently named, and missing the negatives that stop auto and exact campaigns bidding against each other.
Launching while stock is low or the Buy Box is lost wastes the most expensive weeks of a product's life.
How to do it with SellerZero
- 1
Pick products and a template
Choose Launch product, Harvest, Defend brand or Competitor conquest. Each creates a complete structure.
- 2
Review keywords
Start from keyword research and your own search terms, with suggested bids.
- 3
Set budget and bids
Daily budgets and starting bids are suggested; names follow your store's naming convention.
- 4
Pass pre-launch checks
Stock, Buy Box, duplicate campaigns and eligibility are checked before anything is created.
- 5
Launch and track
The whole structure is one change set. A launch scorecard shows results on days 1, 7 and 14.
What to measure
| Metric | Why it matters |
|---|---|
| Impressions and clicks | Is the product being shown at all in week 1? |
| Conversion rate | Does the listing convert the traffic you buy? |
| ACOS vs launch target | Launches often run above break-even on purpose — set an end date |
| Organic rank | Track whether ads lift organic position for the main keywords |
Definitions: Amazon advertising glossary
Features used
Advertising manager
Sponsored Products, Brands and Display campaigns in one table, with spend, sales, ACOS and ROAS you can trust.
Keyword and product research
Find the keywords that bring sales, see where you rank, and spot gaps worth targeting.
Nothing changes without you
Every bid, budget or listing change is shown as a preview first. You approve it, we apply it, and you can undo it.
Frequently asked questions
- Should I start with auto or manual campaigns?
- Both. Auto campaigns find search terms you didn't think of; manual exact and phrase campaigns control bids on keywords you already know. Harvest auto search terms into exact once they convert.
- How much budget does a launch need?
- Enough for each campaign to get clicks every day for 2–3 weeks. Set a launch end date and a total cap, and review daily.
- Is it OK to run above break-even ACOS at launch?
- Often yes, briefly, to earn reviews and ranking. Decide the limit and the end date before you start, and watch TACOS.
Other use cases
Free while we're in beta
Every feature, every store, no card needed. Connect your seller and ads accounts in a few minutes.