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Amazon PPC software for Indian sellers, compared
For Amazon.in sellers the main choices are global suites (Helium 10), India-focused platforms (Adbrew, SellerApp) and self-serve tools like SellerZero. The right one depends on budget, whether you want a managed service, and how much control you want over automated changes.
Facts checked 6 November 2026 from each company's public pages. Sources on each comparison page.
Side by side
| Criteria | SellerZero | Adbrew | Helium 10 | SellerApp |
|---|---|---|---|---|
| Starting price | ₹0 during beta | $799/mo or 2% of ad spend | $359/mo + 2% of spend (ads tool) | Not shown on homepage |
| Free trial / free plan | Free during beta | 30-day trial | Not stated for the ads tool | Not stated |
| Built for Amazon.in | Yes — ₹, IST, GST-aware maths | Yes — INR, GST invoices | Global focus | Yes — Hindi keywords, ₹ |
| Approval before every change | Yes | Not stated | Not stated | Not stated |
| Managed service | No | Account manager | Not stated | Yes — agency |
"Not stated" means we couldn't find it on their public pages, not that the product lacks it. We haven't tested competitors' products ourselves. Corrections: info@sellerzero.com.
Detailed comparisons
SellerZero vs Adbrew
Brands and agencies with larger budgets who want a mature platform and an account manager.
SellerZero vs Helium 10
Sellers who want product research, keyword tools and ads in one well-known global suite.
SellerZero vs SellerApp
Sellers who want a managed service or need Flipkart and quick-commerce channels alongside Amazon.
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