Use case
Plan ads for the Great Indian Festival and Prime Day
During Amazon India's big sale events, cost per click and conversion both rise and budgets run out early. Plan a monthly budget with extra headroom for event days, raise budgets on proven campaigns, use day-parting for peak hours, and check stock cover before the event starts.
Last updated 6 November 2026
The problem
Campaigns run out of budget by midday on event days, missing the evening peak.
Discounts change break-even ACOS, so last month's targets are wrong during the sale.
How to do it with SellerZero
- 1
Recalculate break-even
Use the sale price, not the usual price, when you set event targets.
- 2
Pace the month
Budget pacing spreads the monthly budget with headroom for event days and warns when spend drifts.
- 3
Scale proven campaigns
The Scale winners rule raises budgets when campaigns run out early and ACOS is below target.
- 4
Bid by hour
Day-parting raises bids at peak hours and lowers them overnight.
- 5
Check stock
Make sure top products have enough days of cover for the event and the week after.
What to measure
| Metric | Why it matters |
|---|---|
| Budget-limited hours | How early campaigns run out on event days |
| CPC and conversion rate | Both move during events; compare with the previous period |
| Days of cover | Stock-outs during an event are the costliest of the year |
Definitions: Amazon advertising glossary
Features used
Rules and automation
Write rules in plain terms — “lower bids 10% when ACOS is above 40% for 14 days” — and let them run on a schedule.
Stock and catalogue
See stock, days of cover and listing health beside ad spend, so you don't advertise products that are about to run out.
Reports and profit
Dashboards and scheduled reports with one definition for every metric, in rupees with Indian number formatting.
Frequently asked questions
- When should I raise budgets for a sale?
- A few days before, so campaigns gather data, then again on event days. Keep the increase on campaigns already below target ACOS.
- Should targets change during a sale?
- Yes. A discount lowers your profit per unit, so break-even ACOS falls. Recalculate with the sale price.
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